Remix DigitalRemix DigitalBook a call
The craft between strategy and stack.

More output was never
the bottleneck.The tool isn't missing.
The decision is.

Remix Digital is David Weiner's Helsinki-based practice for strategy, content and the systems underneath them, built for consumer brands that are producing plenty and moving less. Twenty years inside PepsiCo, the NHL, Finnair and Rovio. One operator, sized to the problem, handed over when it's done.

Run the diagnostic →See the pass
Smallest unit of help
9
5
2 HRS
People between you and the work
7
3
0
Retainer required
4
1
0
What you own after
24
68
100%
01What I do

Four practices. One operator.

Most engagements draw on several of these at once. Strategy sets the direction. Content carries it. People make it stick. The tools remove the friction. 
In that order, not the reverse.

Each service line, in full →
01The two-week passI map how the work actually moves, find the decision nobody made, and fix one workflow in ten working days. Ends with the fix running, not a plan.Diagnose
02Positioning & contentThe claim only you can make, then the content system built on it: audits, voice, distribution and measurement.Voice
03Training & enablementLeaders and teams fluent in new ways of working, AI included, practiced on their own real work.People
04Bespoke toolsWorkflows, automations and applications built on your stack, documented, and handed over.Build
05An invoice, and impact.No retainer, no seat fee, no quarterly optimization package.By design
Two hoursOne problem, in the room

Bring the thing you’re stuck on. Leave with a decision and the next three moves.

Book two hours, from €250 →
One to six weeksOne project, done properly

A positioning reset, a content engine, a team workflow or a bespoke tool — scoped to what the first call surfaces.

Scope a project →
Six weeks +The whole operation

Position, content, people and tools rebuilt as one thing. An engine that compounds.

Start the rebuild →
Twenty years of operating, not advisingPEPSICO · NHL · NATIONWIDE · FINNAIR · TWITTER NORDICS · ROVIO
02Landscape

The empty quadrant.

Two questions decide every one of these conversations: how much craft sits behind the work, and whether anything actually ships. Most of the market answers one and fails the other — which is why the top-right corner stays empty.

Shipped systems →
Shipping, no craftAI tooling shopsPlumbing without positioning.
The empty quadrantRemix DigitalCraft that ships. The only quadrant I compete in.
Neither, reliablyFreelance generalistsFlexible, unsystematic. Content without strategy.
Craft, no shippingBrand & strategy housesHigh craft. Ends at the deck.
Craft →A CONSULTANCY — NOT A VENDOR. NOT A CONTENT SHOP
03The Logic

Generation got cheap. Judgment got expensive.

Positioning first. Everything else follows.

Slow is smooth. Smooth is fast.

Fewer assets. Higher yield.

Anyone can produce more now. The scarce thing is taste ... what to say, to whom, and what to stop. That’s the part I bring. The content, the systems and the tools follow.

TASTE FIRST — VOLUME SECOND
04Diagnostic

Name the symptom. The cause usually sits upstream.

Six problems I hear most, each traced to the three causes it tends to come from — because the same symptom rarely has the same fix twice.

Open the diagnostic →
  1. 01“We’re making more and it’s landing less.”→
  2. 02“Growth has stalled and nobody agrees why.”→
  3. 03“The team is busy, but I don't see progress.”→
  4. + three more, and eighteen likely causes
05Field notes

Notes from the middle of it.

Written while running an AI transformation inside a company that already works — which is the hard version. Read one paragraph and you'll know whether this is the right kind of help.

  1. 012026-08-25The 4,000 fragments problem — why AI makes disorder worse before it makes it betterOperator diary→
  2. 022026-08-18Three rounds of review is not a taste problem. It's a missing decision.Content strategy→
  3. 032026-08-11How to tell if a vendor's AI demo is real or just a very good first draftThought leadership→
06The standard

Four commitments, each with a cost.

01

Strategy before software

No tool I can’t tie to a decision you have already made. The roadmap says what to stop as clearly as what to start.

Cost — slower starts
02

Bespoke, never boilerplate

Every engine cut for one team’s stack, voice and appetite for change. I don’t resell a template.

Cost — no scale by volume
03

Handover is the deliverable

Success is you running it without me in the room — code, prompts, documentation, trained people.

Cost — no easy retainer
04

Say the honest number

I will name what AI won’t fix, including when the answer is that you are fine. Precision beats enthusiasm.

Cost — I lose the hype buyer
Still worth asking
You’re one person. What happens when this gets big?+

Then it gets scoped smaller, or phased, or declined. A small number of clients at a time is the product, not a limitation — it is why the person on the call is the one doing the work.

Do we need to be “doing AI” to work with you?+

No. Most engagements start with positioning or content, and AI only comes in where it earns its place. Some never need it at all.

How is it priced, and what do you need to start?+

Per engagement, against the scope agreed on the call — two hours, a fixed-scope build, or a phased rebuild, nothing recurring unless you ask. To start: one person who owns the problem, and the real work rather than a tidied-up version.

07Contact

Bring the problem you'd be embarrassed to show anyone.Tell me the work you hate the most.Show me the process only one person understands.Tell me the tool your team pretends works.Bring the task you keep rescheduling with yourself.

That's the one worth thirty minutes. No deck, no discovery call about the discovery call, no proposal you have to read twice.

First call
30 minutes, no deck
Reply within
One working day
Smallest start
Two hours, from €250
Base
Helsinki — Nordics & remote
Delivered by
David, personally