Four service lines that run alone or cut together — pick a track.
A two-week engagement for consumer marketing teams whose AI tools work fine but whose work still ships late: I map how the work actually moves, find the decision nobody made, and fix it before I recommend a single new tool. Ten working days, one workflow, and you own the fix when I leave.
Not the process document. The actual briefs, the actual approval chain, the files people email each other at 22:40. I map where the hours really go, which is never where the org chart says.
Three rounds isn't taste. It's a decision nobody made. I find the one call that was never settled (the brief, the owner, the standard for “good”) and put it in writing.
What the machine owns, what stays human, and what it is never allowed to touch. I draw it on one page before anything gets built, because that page is the actual product.
This week's real campaign, run through the fix while your team watches and tries to break it. (They will.) If it can't survive a Tuesday, it doesn't ship.
The workflow map, the one-page decision, the working build, the documentation, and the people on your team who can change it without me. If you need me again next quarter, I designed it wrong.
I design positioning and content systems for consumer and subscription brands: the claim only you can make, then what gets made, why, who approves it, and how one piece gets used five times. A calendar tells you when to post. A system tells you what's worth posting.
The claim only you can make, written tightly enough that a salesperson and a stranger repeat it the same way. Positioning is finished when the market says it back to you.
Where the category sounds identical — and the gap nobody is defending. Most sectors have one unclaimed position sitting in plain sight; the work is having the nerve to take it.
A calendar built from pillars and pressure, not from empty slots. Every entry answers what it's for and what it would cost to skip it.
Everything live, scored against the claim. We cut half of it. The half you're proudest of is probably going, the rest gets sharper, and the gaps that matter become obvious.
Making the piece is thirty percent of the work. Where it lands, who carries it, and what it's cut down into is the other seventy.
Four numbers that matter, reviewed monthly, tied back to the pillars. No dashboard nobody opens, no vanity metric defended in a QBR.
A voice documented tightly enough that a new hire and a language model both get it right — with the sentences you'd never say listed beside the ones you would.
I train marketing teams to use the AI tools they already pay for, on their own work, at their own keyboards. Your leaders don't need a strategy. They need two hours on their own keyboard. It starts at €250 for two hours with one leader and scales to a full capability build-out across a department.
What to buy, what to ignore, and what you already pay for and don't use. No affiliate list — the stack gets chosen against your work, then actually set up.
One loop rebuilt around your real approval chain — mapped as it runs at 22:40 in DMs, not as the process document claims.
Where the models plug into the stack you already run — the DAM, the CMS, the ticket queue — so nobody has to copy and paste between windows to get value.
Drafting that arrives usable rather than plausible, because the brand's judgment is encoded before generation — automate the eighty, pour yourself into the twenty.
Where it must not touch the work. Disclosure, data handling, likeness, and the human sign-off that stays non-negotiable — agreed on one page before anyone ships.
I build custom AI tools and workflow automations for marketing teams, usually on top of the stack you already run (HubSpot, Zapier, Notion, Sheets), and hand them over with documentation your team can run without me. The closest product on the market is still the wrong one. An engagement that ends in dependency is a failed engagement.
Pipelines that take a brief and return cuts on your brand's terms — aspect ratios, lower thirds, voice, and the legal line already applied.
The tracker that matches how your team actually works, instead of the team reshaping itself around a tool built for someone else's process.
The joins between tools that somebody currently does by hand, late, from memory. Those are the cheapest hours in the building to buy back.
Interfaces your team — or your customers — can actually use. Shipped as a product with a login and a support path, not a notebook a consultant left behind.
Your brand's knowledge made queryable — voice, rules, history, the decisions behind them. The thing that stops the same argument happening every quarter.
The lines aren't packages, so they combine. These are the three combinations that come up most — and roughly what each one costs you in calendar time.
The pass finds the decision nobody made. Then I rebuild positioning and the content system on top of it. The most common starting point for a brand that's busy but not landing.
Get the team fluent first so they can brief the tool properly — then build the thing they now know how to ask for.
The workflow, the positioning, the content system and the tools underneath, rebuilt as one operation. An engine that compounds instead of a calendar that fills.
A first-person operator record — roles held and work led, not client engagements. The figures behind each hold up; they belong in a conversation, not on a page.
Thirty minutes, no deck. If two hours solves it, you'll hear that instead of a proposal.
